Dickies is an iconic American workwear brand that's been around since 1922. While at Creature, I helped win this account, and led the creative on Dickies for two years. I spent time on oil rigs, restaurant kitchens, knifemaker studios, cell phone towers, farms and ranches. We launched a new campaign for Dickies under the tagline "Built to Work,"  which brought the brand back to its core worker segment.

Dickies

CD/AD: Pam Fujimoto CD/CW: Adam Bailey Designer/Amazing Illustrator: Brian Bosworth

 

Dickies Brand Book

The Dickies brand book took inspiration from an original 1950s pocket-sized notebook used by farmers for record-keeping.

130529-DICKIESBOOK-1001-Edit_PD.jpg
130529-DICKIESBOOK-1040-Edit_PD.jpg
130529-DICKIESBOOK-1014-Edit_PD.jpg
130529-DICKIESBOOK-1020-Edit_PD.jpg
130529-DICKIESBOOK-1026-Edit_PD.jpg
130529-DICKIESBOOK-1036-Edit_PD.jpg
130529-DICKIESBOOK-1005-Edit_PD.jpg
130529-DICKIESBOOK-1012-Edit_PD.jpg
130529-DICKIESBOOK-1003-Edit_PD.jpg
130529-DICKIESBOOK-1007-Edit_PD.jpg
130529-DICKIESBOOK-1016-Edit_PD.jpg
Previous
Previous

#TheReal10

Next
Next

Creature Windows