Creature Windows
I had the pleasure of CD'ing the Creature windows for three years. They became an excellent form of self-promotion for the agency, both a regular source of PR and a showcase for Creature-thinking. The mix of displays ranged from interactive to personal to philanthropic to controversial, and gave us the opportunity to problem-solve and experiment across disciplines on non-client projects.
I designed and built the inaugural window, Pamcakes. They made it onto Things Organized Neatly!
Our next display was a one-day barbershop, where we gave free haircuts to anyone who showed up. We had a stylist give cuts in one window, and set up the other window as a waiting room, complete with vintage Playboy magazines.
Often our windows were just fun, visual installations – a pop of color on a gloomy Seattle day in our Capitol Hill neighborhood.
You Were Here experimented with vanity and voyeurism, asking the question - what if a mirror checked you out in return? We found out, hundreds of thousands of times.
This window told your fortune, and for some people, that fortune came true. Activated during Capitol Hill Block Party, Florence Fantastique the Fantastic was a coordinated team effort to dispense, and (minutes or sometimes an hour later) track these people down at the event and realize the fortune they received.
