eBay

Old School Meets New School

eBay has long been a place where buyers and sellers from different geographies, generations and cultures come together around a shared passion. For @eBaywatches, we launched Old School Meets New School by bringing together two vastly different icons – Iris Apfel, 100 year old fashion icon and 24 year old Grammy-winning rapper Lil Yachty – and sparked an unlikely kinship around a shared appreciation for timepieces.

GCD Pam Fujimoto ACD Mars Milisic ACD Kate “Rizzo” Digilio Sr CW Miles Evans

Jr AD Conner Needham. Jr CW Will Luck. Director of Social Innovation Kristin “KB” Busk

 

Complete Old School Meets New School campaign case study:

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