Walmart: Dramatic Reviews

Transforming everyday shopping into must-see drama

Every year the holiday season is drowning in ads, with every retailer shouting about deals. Walmart needed something different on social, to connect with shoppers beyond just low prices.

Here's what we knew: 92% of customers trust reviews more than traditional ads. So we transformed real Walmart reviews into must-see performances with celebrities delivering them straight to their passionate communities, turning each platform into an organic distribution network. Fans didn't just watch, they shared, celebrated, and demanded more.

Celebrities like Walton Goggins and Lisa Rinna delivered over-the-top dramatic readings of authentic reviews, creating content that felt native to TikTok and Instagram while spotlighting holiday deals.

The result? Content people actually wanted to watch – that both shifted perception of the brand and drove interest in holiday deals.