Walmart:

The Art of Chicken

​​Turning a fan-favorite into a viral masterpiece

When Maurizio Cattelan's duct-taped banana sold for $6.24M at Sotheby's, Walmart answered with their own creation—posting their beloved $5 rotisserie chicken taped to the wall. This perfectly timed response sparked extraordinary engagement: fans taping their own chickens to walls, a grassroots crypto token hitting $700K market cap, and the original banana buyer offering to purchase Walmart's masterpiece.

One post generated 1M+ organic impressions and 358% higher engagement—proof that real-time responses connecting fan insights to cultural moments can turn beloved products into internet gold.